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BASF Grameen Ltd.
Presenter: Egon Weinmueller, Director, Global Strategic Marketing , BASF SE

BASF Grameen Ltd. is a social business joint venture between BASF SE and Grameen Healthcare. The profit is reinvested into the social business company; no dividends will be paid to the founding parties. The purpose of BASF Grameen Ltd. is to improve the health and business opportunities of the poor of Bangladesh. BASF Grameen Ltd. will start by utilizing two products from BASF’s portfolio: dietary supplement sachets containing vitamins and micronutrients, and impregnated mosquito nets that offer protection against insect-borne disease. BASF will contribute €200,000 initial investment, funds for one million sachets of vitamins and micronutrients and 100,000 mosquito nets. Grameen’s contribution includes its knowledge of the market, distribution structures and networks in Bangladesh. In the initial stages, the dietary supplement business will focus on large consumers such as schools, and established distribution channels such as pharmacies. This will familiarize people with the benefit of the sachets as part of everyday nutrition and for healthy nutrition. In the medium term, the products will also be sold directly to end users via established Grameen networks. In towns, the impregnated mosquito nets will be sold in food stores, clothing stores and pharmacies. In rural areas, agricultural wholesalers will sell the malaria protection nets in association with the Grameen network and will instruct purchasers in their use. Grameen Bank plans to provide microcredits to support people in setting up their own micro-businesses and in financing the purchase of mosquito nets.

Contact: egon.weinmueller@basf.com

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