9th Annual Health Plan Marketing Summit Live Chat Software
World Congress

9th Annual Health Plan Marketing Summit

9th Annual Health Plan Marketing Summit

9th Annual Health Plan Marketing Summit

Health plans today face increasing pressure to be more consumer facing as the market continues to shift toward health care consumerism. American consumers have more choice and control over their own health insurance than they have ever had before. Health plans need to show value above and beyond paying a claim to win and retain members.

Enter Marketing and Experience professionals. These teams play a critical role in setting Sales up for success, building brand credibility, promoting loyalty, and increasing stickiness and retention. The Health Plan Marketing Summit brings together marketing, strategy, and innovation professionals from across the health insurance industry to discuss trends in consumerism and market strategy.

Top Reasons to Attend

  • Design the art of consumer experience for health plans
  • Learn directly from consumers as they discuss their member experiences
  • Integrate behavioral economics and multi-stakeholder engagement to understand how consumers make health care decisions, influence behavior changes, and improve acquisition and retention
  • Explore the role of marketing and consumer engagement in the shifting health care payment landscape
  • Engage with the community to become part of the communities you serve, shape your brand, and improve acquisition strategy
  • Measure consumer experience to communicate ROI
  • Build a digital strategy to keep pace with consumer expectations
  • Personalize communication to influence behavior and brand loyalty


“I'm taking a lot of actionable ideas back to my health plan. The content was amazing and very relevant to current issues.”
--Laurie Evans, Manager of Decision Sciences & Consumer Engagement, BCBS TN

“One of the best conferences I have attended in a long time…size is great to network and really grow knowledge”
---Krissy Anzaldo, Director of Marketing and Product, BCBSNE

"World Congress did an excellent job in providing talent and experience in the speakers and topics that are impacting health plans today…Can’t wait to get back to the office to implement ideas shared at this conference."
--Jackie Jockheck, Director of Marketing and Communications, Avera Health Plan

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About World Congress

World Congress offers unique conferences and events in health care, life sciences and pharmaceutical that are unmatched by any other organizer. Through our educationally focused events, we convene CEOs and senior-level executives from all segments of the health care and life sciences industries to exchange ideas, discuss market trends, and explore solutions to the most pressing challenges facing a variety of roles within these organizations.

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