Chief of Strategy
View more pictures from the 2012 event
Tools to Protect Trademark Rights and Strategies to Prepare Your Company for the Launch of gTLDs
From application to operation, owning and running a generic top-level domain (gTLD) is an enormous financial, legal and strategic undertaking. With the launch of hundreds of new gTLDs just months away, every patent and legal executive needs to have a plan in place to develop and execute their domain strategy so that they can defend and dominate their category. Attend World Congress's 2nd Annual gTLD Summit on September 25, 2013 and explore next steps to protect your brand.
World Congress' 2nd Annual Generic Top-Level Domain (gTLD) Names Summit takes place on September 25, 2013 in New York City. This meeting convenes cross-industry leaders to discuss and debate the impact of International Corporation for Assigned Names and Numbers' (ICANN) top level domain program on legal and digital marketing and explores next steps for companies who have applied for a gTLD and those who haven't.
The financial, pharmaceutical, luxury goods and other services industries are faced with the pressure of protecting work and services provided, while simultaneously advertising their company brand through the internet to an indefinite amount of potential clients. ICANN is forcing companies to handle anticipated threats and opportunities that the program offers. Uncover the implications of ICANN’s program on applications, implement strategies to protect your brand when not applying for gTLDs and navigate next steps when the trademark claim service ends.
Marketing, digital branding and social media specialists will also have an opportunity to learn how to utilize new gTLDs to enhance brand awareness and connect with customers, while non-applicants learn how to build their brand up from existing domains and evaluate marketing investment strategies for 2014 and beyond.
Call for Papers: Submit Abstract for Presentations
The World Congress 2nd Annual: Generic Top-Level Domain Names Summit is now accepting abstract submissions for 2013! Deadline is June 28, 2013. Click here for details.