8:30 am

Whether your plan is just beginning to explore dual-eligible beneficiaries as a viable market segment, or perhaps you know the “dual pool” has marketable members and you’re just not sure how to reach them and achieve profitability. Start in the shallow end to discuss all of the dual possibilities – including the D-SNP market – and then take a deep dive into how the nation’s top health plans engage this diverse demographic effectively.

  • Evaluate market transitions as the steady growth of dual eligible beneficiaries enter managed care systems and examine how these evolutions impact your bottom line
  • Develop tactics for creating new initiatives and preparatory plans to increase your plan’s market share and promote growth
Holly Michaels Fisher
Holly Michaels Fisher
Head, Dual Eligible Markets
Aetna

Audrey Mahoney
Audrey Mahoney
Executive Director, Operations Integrity
Aetna

Karen Wohkittel
Senior Director Dual Eligible Products
Aetna

8:30 am

Creativity is a fundamental requirement to engage patients, customers, and employees, but our mental hard-wiring makes it difficult to generate breakthrough thinking. Health plans often fall victim to stale strategies and impersonal communications as stifling regulations impede creative communication. Nevertheless, members expect plans to understand, empathize, and prioritize them as individuals. In this hands-on, interactive session, learn the practical tools to navigate these obstacles and galvanize more nimble, creative thinking. Pull passion and consumerism into marketing and selling strategies to differentiate your plan in the market. This power-packed program teaches skills to help your team embrace change and become more innovative and inspired problem-solvers.

Rachel Silva
Vice President, Strategy and Innovation
DMW Direct

Reframe Your Brain to Unlock Creative Thinking and Innovation

Susan Robertson
Susan Robertson
Instructor
Harvard University

Apply Inventive Thinking to Respond to Compliance and Consumerism

Mary Woods
Mary Woods
Vice President, Marketing and Communications, Medicare
Kaiser Permanente