World Congress
  
The World Congress 3rd Annual Leadership Summit on the Business of Women’s Health
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Day 2

Thursday, April 26, 2012
6:30 am -
7:30 am
Rise and Shine Yoga – Location TBD
7:00 am -
8:00 am
Registration and Welcome Coffee in the Executive Networking Lounge
8:00 am -
8:15 am
Chairperson’s Opening Remarks
Janice Whitmire Janice Whitmire, MBA-HCM
Administrator
Baylor All Saints Medical Center’s Andrews Women’s Hospital
8:15 am -
9:30 am
OPENING KEYNOTE PANEL: Exploring Women’s Health: Nationwide Policy and Perspectives
  • Explore the recent Guidelines for Women’s Preventive Services
  • Hear about state and federal health reform initiatives in women’s health
  • How will the political uncertainty of an election year and the Supreme Court ruling impact women’s services?
  • What else do you need to be aware of?
Bonnie Connors Jellen Bonnie Connors Jellen
Director, Maternal and Child Health
American Hospital Association
Nancy C. Lee Nancy C. Lee , MD
Deputy Assistant Secretary for Health-Women’s Health
Director,
Office on Women’s Health/OASH/OS/DHHS
Nancy Turnbull Nancy Turnbull
Senior Lecturer on Health Policy, Associate Dean for Educational Programs
Department of Health Policy and Management, Harvard School of Public Health
Moderator:
Becky Hardie Becky Hardie, RN,C-OB, MS HCAD
Vice President, Women's & Children's Services
Baylor All Saints Medical Center’s Andrews Women’s Hospital
9:30 am -
10:15 am
Women’s Initiatives in the Healthy People 2020 Program
  • Hear an overview of the initiative and its relationship to women’s services across the nation
  • What are the main objectives and goals and what are the opportunities for your service line?
  • How can the interventions and resources available assist you in improving your patient population health?
Michelle Berlin Michelle Berlin, MD, MPH
Director
OHSU National Center of Excellence in Women’s Health
10:15 am -
10:45 am
Refreshment Break in the Executive Networking Lounge
10:45 am -
12:00 pm
KEYNOTE PANEL: Creating Value around Women’s Health Services; Strategies from Executive Leadership in Product and Service Line Development
  • How can senior leadership drive the advancement of women’s service lines and business development?
  • Identify key success strategies to grow service line
  • Note the hospital trending of acute care services
  • Understand the significant influence of Health Care Reform on Women’s Services
  • Recognize the attributes to prepare for future success
Cathie Brazell Cathie Brazell
Director of Women and Children’s Services
Gwinnett Medical Center
Former Chief Quality Officer
Arnold Palmer Medical Center
Susie Distefano Susie Distefano
Chief Executive Officer
Children's Memorial Hermann Hospital and Women's Services
Patty Genday Patty Genday, MBA, RN
Executive Director, Women's Services
Magee-Womens Hospital of UPMC
Other Panelists TBD
12:00 pm -
1:00 pm
Redesigning a Women’s Service Line to Address New Categories in Women’s Health
  • Describe the expanded definition of women’s health and its impact on designing a service line
  • List the broader categories of care that a redesigned women’s service line can encompass
  • Formulate the collaborations that differentiate your service line
Mary Reich Cooper Mary Reich Cooper, MD, JD
Co-Chair
Women's Health Council of Rhode Island;
Senior Vice President and Chief Quality Officer
Lifespan Corporation
Assistant Professor of Medicine (Research)
The Warren Alpert Medical School at Brown University
Karen Rosene-Montella Karen Rosene-Montella, MD
Chief of Medicine, SVP Women’s Services
Lifespan Corp;
Co-Chair,
Women's Health Council of Rhode Island
1:00 pm -
2:00 pm
Lunch in the Executive Networking Lounge - Lunchtime Workshop
2:00 pm -
2:45 pm
Concurrent Tracks
Track I: Revenue and Reimbursements -
Women’s and Children’s Health Business Development
  • How can specialty women’s centers radically improve your economic and social bottom line?
  • What physician alignment strategies are the most successful in women’s services? (New planning and compensation models)
  • Why are Children’s Hospitals getting into the business of Women’s Health?
Vicki Lucas Vicki Lucas, PhD
President
Vicki Lucas, LLC, Women's Health Business Consultants Co-Editor
AWHONN's Book on Women's Health
Track II: Women’s Health Resources and Information -
Update from the Center for Disease Control and Prevention
  • Hear new guidelines for women
  • What are the latest recommendations?
  • Discuss science and resources available from the CDC for women’s health professionals
Yvonne Green Yvonne Green
Director, Office of Women’s Health
Center for Disease Control and Prevention (CDC)
2:45 pm -
3:30 pm
Isis Parenting Educational Insights Session
  • Hear a case study on how one hospital has extended their service offering to prenatal and postpartum patients while lowering their resource burden and benefitting from strategic marketing opportunities
  • Get the facts on how consumer education and online engagement can be used as a powerful tool to stay connected to patients throughout the perinatal period and improve patient satisfaction scores
  • Discuss the relevancy for outsourced services in the context of outcome goals related to early induction, breastfeeding and overall health & wellness of the mom/baby patient
Heather Coughlin Heather Coughlin
Chief Executive Officer
Isis Parenting
Chris Just Chris Just, CNM, MSN
Executive Director, Prenatal Education
Isis Parenting
Faye Weir Faye Weir, RN-C, MSN
Director Parent Child Services
South Shore Hospital
3:30 pm -
4:00 pm
Refreshment Break in the Executive Networking Lounge
4:00 pm -
5:00 pm
Turn up the Heat - Women can take it!
  • Ways to successfully build a women’s product line using existing services
  • Discuss methodology to become a center of excellence- with or without 4 walls
  • Learn strategies to build a culture of survivability in today’s heated health care market
Becky Hardie Becky Hardie, RN,C-OB, MS HCAD
Vice President, Women's & Children's Services
Baylor All Saints Medical Center’s Andrews Women’s Hospital
Janice Whitmire Janice Whitmire, MBA-HCM
Administrator
Baylor All Saints Medical Center’s Andrews Women’s Hospital
Moderator: TBD
Other Panelists TBD
5:00 pm -
5:45 pm
Closing Keynote Address: The Impact of Sex and Gender on Healthcare Innovation
  • Provide a brief history of women’s health to the present day
  • Explain the impact of sex/gender on health
  • Recommend strategies that sex/gender can impact innovation and education to improve health of women and men
Saralyn Mark Saralyn Mark, MD
Stellar Medicine: A Journey Through the Universe of Women’s Health;
Affiliate Professor and Distinguished Research Fellow,
George Mason University School of Public Policy;
Associate Professor adjunct of Medicine and Ob/GYN,
Yale and Georgetown Schools of Medicine;
Medical Contributor, ABC News, Good Morning America Health
5:45 pm -
6:00 pm
Chairperson’s Closing Remarks
Janice Whitmire Janice Whitmire, MBA-HCM
Administrator
Baylor All Saints Medical Center’s Andrews Women’s Hospital
6:00 pm -
7:00 pm
Cocktail Reception in the Executive Networking Lounge
7:00 pm -
8:30 pm
Private Screening of Filmmaker Liz Canner’s - ORGASM INC.
In the shocking and hilarious documentary ORGASM INC., filmmaker Liz Canner takes a job editing erotic videos for a drug trial for a pharmaceutical company. Her employer is developing what they hope will be the first Viagra drug for women that wins FDA approval to treat a new disease: Female Sexual Dysfunction (FSD)