8:30 am
Brian McArdle
Brian McArdle
Senior Manager, Global Procurement, Meeting/Conference Sourcing
Allergan PLC

Michael Varlotta
Michael Varlotta
Senior Director Medical Education
Janssen Immunology

8:40 am

*1 CE Hour

From a small gathering to a large-scale user conference, live events have changed dramatically over the past decades. The advent of advanced technology and social media has permanently altered the live event and meeting landscape. Join Bob Russo, Executive Director of Strategy and Creative for VDA Productions as he recounts his observations on the state of the meetings industry over the last 30 years. Whether you are planning a conference, trade show, or theme event, live events today share a rich history with events from the past. While compliance regulations may seem like obstacles to creativity, there are responsible work arounds to allow for innovation and excitement in your event design.

The next big idea is just around the corner, waiting for you to create it!

  • Understand the importance of branding in today’s meetings industry
  • Learn core principles of design for meetings and live events
  • Leverage social media to measure ROI
  • Find the power in partners vs vendors
Robert Russo
Robert Russo
Executive Director, Strategy / Creative
VDA Productions

9:45 am

*1 CE Hour

  • Engage participants with relevant, interactive content
  • Realizing benefit of capturing every click and comment to measure meeting impact
  • Utilize available technologies to make meetings more efficient and measure ROI
  • Personalize and adapt your meetings to the needs of the participants
  • Determine which technologies will have the greatest future impact and how meeting professional can prepare
Ryan Mazon
Ryan Mazon
Senior Vice President
EDUCATIONAL MEASURES

10:45 am

Meet the Speaker Program: During this time, in an informal setting, attendees have the opportunity to meet with speakers in the Executive Networking Lounge.

11:30 am

*1 CE Hour

Moderator:
Steve O'Malley
Steve O'Malley, HMCC
Division President
Maritz

Panelists:
Jackie Beaulieu
Jackie Beaulieu, HMCC
Director, Strategic Marketing & Client Engagement
Poretta & Orr, Inc.

Mozelle Goodwin
Mozelle Goodwin, CMP, HMCC
Meeting Planner, Global Clinical Meeting Planning, Corporate Operations
Eisai Inc.

Bonnie Grant
Bonnie Grant, HMCC
Executive Director
PHL Life Sciences

Susan Lejeune
Susan Lejeune, HMCC
Vice President, Operations
Maritz Travel

Taya Paige
Taya Paige, HMCC
Business Development Manager
ITA Group

Christian-Claus Roth
Christian-Claus Roth
Global Medical Affairs - Head Global Event Governance
Novartis Pharma AG

Cheryl Smith
Cheryl Smith, MA, CMP, HMCC
Specialty Markets Manager
Las Vegas Convention and Visitors Authority

Kelly Sophy
Kelly Sophy, CMP, CMM, HMCC
Manager, Aesculap Academy, Conventions & Meetings
Aesculap, Inc.

Michael Varlotta
Michael Varlotta
Senior Director Medical Education
Janssen Immunology

Bonnie Weiss
Bonnie Weiss, HMCC
Global Pharma/ Life Sciences Sales Director – Americas, Hyatt Sales Force
Hyatt Hotels Corporation

Maggie Young
Maggie Young, CMP
Meetings and Events Group Manager
Medtronic