8:30 am
Courtney Richman
Courtney Richman
Senior Vice President
World Congress

Ryan Mazon
Ryan Mazon
Senior Vice President
EDUCATIONAL MEASURES

8:35 am
Brian McArdle
Brian McArdle
Senior Manager, Global Procurement, Meeting/Conference Sourcing
Allergan PLC

Michael Varlotta
Michael Varlotta
Senior Director Medical Education
Janssen Immunology

8:40 am

*1.25 CE Hours

As the economic environment and hotel structure continue to change at a rapid pace, it is important to understand the current outlook, economic concerns and forecasts that will dictate behavior in the Meetings Environment. In this dynamic session, industry veteran Michael Dominguez shares the latest trends in the hotel industry and how they affect your meetings and incentives. Gain a better understanding of the economic environment, how structural changes will have an impact in 2018 and beyond, identify ways to optimize your relationships with hotels as well as your key stakeholders. We will also explore the internal and external forces that will continue to pressure meeting design, content discrimination and the need to understand we no longer have attendees, but rather participants in meetings.

  • Understand pricing demands in today’s meeting market
  • Review industry forecast for major North American Markets
  • Understand the need for change and rapidly changing technology
  • Understand behavior changes in audiences of the future
  • Review the future of Meeting Room design and the influences behind the trends

Speaker and Moderator:

Michael Dominguez
Michael Dominguez
Chief Sales Officer
MGM RESORTS INTERNATIONAL

Panelists:

Kevin Barosso
Kevin Barosso
Vice President, Global Group Sales
Two Roads Hospitality

Michelle Devine
Michelle Devine, CMM, HMCC
National Account Director
Visit Newport Beach

Carol M Lynch
Carol M Lynch
Vice President, Global Sales, North America
Wyndham Hotel Group

Jennifer Wester
Jennifer Wester
Global Director, Hyatt Sales Force, Americas
Hyatt

10:00 am

Meet the Speaker Program: During this time, in an informal setting, attendees have the opportunity to meet with speakers in the Executive Networking Lounge.

Hosted By:

10:30 am

*1 CE Hour

In this interactive session you will learn on the impact and the importance of proper record management when hosting medical meetings with attendees from around the world.

  • How do you ensure that data capture for an internal or external inquiry - may it be with compliance or financial focus is correctly logged and documented?
  • Where and when do you start to maintain proper data capture and then manage this data in line with the requested guidelines?
  • Learn to prepare the organization (may it be corporation or agency) with its relevant functions to support the same level of data / proof point / document retention at all times?
  • Hear about the risk of capturing unnecessary data and of keeping too much information.
  • Review the upcoming GPDR (the General Data Protection Regulation) that will enter into force on May 28, 2018 and is looked upon as the most significant change in the European data protection in the last 20 years
Christian-Claus Roth
Christian-Claus Roth
Head Scientific Engagement Governance
Novartis Pharma AG

Cerstin Steindorf
Cerstin Steindorf
Global Director Healthcare
MCI Headquarter Office / Geneva

Session Introduction:
Frank Zink
Frank Zink
Vice President, Sales
Dyventive

Session Sponsor:
11:35 am

*1 CE Hour

One of the toughest tasks in Medical education is to get HCPs on board for meetings. Is that changing? With the latest digital meetings technology, the HCPs don’t go to the meeting but the meeting goes to the HCPs – and we don’t mean just being remote speakers, but all HCPs staying in their cities (or even Hospitals) in several cities, states or even continents. They each speak in front of a face to face, regional audience of up to 72 HCPs that join their local KOLs. Multi-Hub meetings connect up to 20 such hubs, all in different places for one meeting from two hours or two days. This session will connect Philadelphia with 4 different cities around the world where other meeting professionals participating in the FRESH Conference will join the session. You will see and hear the ‘always on’, ‘all see-all all-hear all’ and ‘be-seen and be-heard’ set-up that enables a new type of meeting. You will experience the Multi-hub presentation, Q&A and interaction.You will experience and learn from the best about how standardization and innovation enables cost-saving HCP engagement. How to do this without making your treasured HCPs do the dreary webcast or the even more boring recording… This is a unique opportunity to experience first-hand how a real Multi-Hub meeting effectively feels for participants:

  • Understand what makes it different and learn to explain the innovation to your (internal) clients
  • Learn what creates success in a format that saves lots of time and money while increasing reach
  • Understand the process that leads to fast and reliable planning of multi-location meetings
Facilitator:
Tim Ferguson
Tim Ferguson
President & CEO
Audience Communications & Events (Basel Hub)

Panelists:
Romano del Fiacco
Romano del Fiacco, MD, PhD
International Medical Education Consultant
Eli Lilly (London Hub)

Anna Frick
Anna Frick
Head Global Congress & Engagement Strategy
Roche (Basel Hub)

Debi Scholar
Debi Scholar, GLP, GTP, CMM, CMP, SSGB, CTE, CTT, CBST
Certified Digital Event Strategist (DES)
(Philadelphia Hub)

Maarten Vanneste
Maarten Vanneste, CMM, CMA
President and CEO
ABBIT Meeting Innovators (Basel Hub)

Nienke Verwer
Nienke Verwer
Sales & Marketing Manager
ABBIT Multi-Hub Meetings (Philadelphia Hub)

Session Introduction:
Michelle Devine
Michelle Devine, CMM, HMCC
National Account Director
Visit Newport Beach

Session Sponsor:

There will be a 40 minute break at 4:05

2:00 pm

*1 CE Hour

  • During this interactive session attendees share ideas on various creative options available for staying within your meal cap without sacrificing quality (and quantity in some cases).
  • Discuss meeting locations (i.e. 2nd & 3rd tier cities); off-site or non-traditional venues; restaurant meals on own with reimbursement; Iron chef team building activities, etc.
  • Understand how different venues are working with groups to provide a well-balanced meal and positive experience within the monetary constraints.
Moderator:
Mozelle Goodwin
Mozelle Goodwin, CMP, HMCC
Meeting Planner, Global Clinical Meeting Planning, Corporate Operations
Eisai Inc.

Panelists:
Jaclyn Bernstein
Jaclyn Bernstein
President and Partner
ACCESS New York Metro®

Kirsten Knauer
Kirsten Knauer, HMCC
Senior Director, Global Sales
Fogo de Chão

Pam Wynne
Pam Wynne, HMCC, CMM, CMP
Sr. Account Manager
Ashfield Meetings & Events

2:00 pm

*1 CE Hour

During this compliance town hall forum, compliance professionals participate in an open and informal sharing of compliance information, best practices and current developments impacting life science meetings.

  • Discuss the intersection of global meetings and global transparency reporting requirements
  • Understand the global transparency reporting requirements, capture the relevant information appropriately, and report the data correctly
  • Review new and upcoming regulatory changes including the upcoming changes on hosting restrictions on medical device events in Europe
  • Share ideas on the various creative options available for staying within your meal cap without sacrificing quality
  • Prepare for the May 25, 2018 compliance date for the EU/UK General Data Protection Requirement (GDPR)
Moderator:
Michael Varlotta
Michael Varlotta
Senior Director Medical Education
Janssen Immunology

Panelists:
Debra Chong
Debra Chong
Co-Founder and CEO
Lenos Software

Marlize Eckert
Marlize Eckert, HMCC
Head of Compliance Solutions
GCO (Global Conference Organisers) B.V.

Hara C. Hawthorne
Hara C. Hawthorne
HMCC, Senior Manager, Global Clinical Meeting Planning, Corporate Operations
Eisai Inc.

Kevin Iwamoto
Kevin Iwamoto, GLP & GTP
Senior Consultant
GoldSpring Consulting

2:00 pm

*1 CE Hour

What do HCPs want when attending company sponsored meetings? What makes them decide to attend (or not) in the first place? How can meeting teams work strategically with stakeholders to ensure that participation and engagement of HCPs is maximized at meetings?

It has been 2 years since Ashfield published its“Future of Medical Meetings”whitepaper which surveyed over 200 specialty care physicians from around the U.S. and globally. This session explores newly available data where physician preferences for scientific education are explored further. The session takes a deep dive into specific HCP preferences for attending medical meetings and explore how they prefer to navigate large medical conventions. The session also explores how pharmaceutical meetings teams can work strategically with internal stakeholders, using a data driven approach, to ensure that meetings and convention programs take physician preferences into account, including trends being observed as those HCP preferences are evolving over time. Join Gavin Houston and Katie Koziol as they explore physician preferences and helps translate it into actionable techniques to keep HCPs engaged at your programs.

Gavin Houston
Gavin Houston
Chief Executive Officer, Americas
Ashfield Meetings & Events

Katie Koziol
Katie Koziol, CMP, HMCC
Director, Client Services
Ashfield Meetings & Events

Session Sponsor:
3:05 pm

*1 CE Hour

Although small, or “simple” meetings can be 60% to 80% of the total meeting portfolio, not all organizations are managing these meetings. Certainly, regulated meetings (with HCPs in attendance) are managed, but small, non-regulated are often outside the purview of the meetings management program. As a result,some companies are just beginning to manage small meetings within their Strategic Meetings Management (SMM) program, and may feel inundated due to the high volume of these meetings, which can represent a significant sub-category of meeting spend for most organizations. Other companies who have been managing simple meeting in a traditional SMM approach are utilizing new technologies to simplify the process for their internal clients.

With the help of a panel of industry practioners, we will explore the characterization of small or “simple” meetings, examine the benefits of managing them, and consider some of the new technologies enabling the management of small meeting.

  • Recognize how simple meetings can fit into the SMM program
  • Appreciate the benefits of overseeing simple meetings within the portfolio
  • Understand strategies for managing simple meeting types
Panel Moderator:
Betsy Bondurant
Betsy Bondurant, CMM, CTE
President
Bondurant Consulting

Panelists:
Heidi Cocca
Heidi Cocca
Global Meeting Manager
Merck

Nancy Medoff
Nancy Medoff
Vice President, Global Sales
BCD Meetings & Events

Jill Rankin
Jill Rankin, C.P.M.
Associate Director , Global Sourcing Category Management
Boehringer Ingelheim

Tracy Schatten
Tracy Schatten
Manager, Meetings & Events, Marketing Events, Surgical Solutions
Medtronic

Vera T. Schuster
Vera T. Schuster
Director, Global Travel and Meeting Services, Global Business Solutions
Eli Lilly and Company

3:05 pm

*1 CE Hour

During this session, learn how some companies are transitioning a portion of their meetings online and developing a virtual/ hybrid strategy.

  • Discuss how to leverage technology before, during and after meetings
  • Understand what is and what isn’t allowed in some virtual meetings
  • Discover what strategies work best when transitioning to virtual meetings for HCPs
  • Hear what HCPs have to say about meetings moving online
Debi Scholar
Debi Scholar, GLP, GTP, CMM, CMP, SSGB, CTE, CTT, CBST
Certified Digital Event Strategist (DES)

3:05 pm

*1 CE Hour

Congresses pose their own unique challenges in your meetings and event programs and the management in your technology solution. This session will focus on some of the most common pain points and how to overcome them. Our speakers discuss different ways to bring your Congresses into your meetings management program.

Kris Justice
Kris Justice
Senior Strategic Account Consultant
Cvent

Lisa Lipford
Lisa Lipford
Account Coordinator (Congress), Meetings & Congress Center of Excellence
Merck & Co., Inc.

Brenda Miller
Brenda Miller
Senior Director , Life Sciences Global SMM Program Management
CWT Meetings & Events

Session Sponsor:
4:05 pm

Meet the Speaker Program: During this time, in an informal setting, attendees have the opportunity to meet with speakers in the Executive Networking Lounge.

4:45 pm

*1 CE Hour

In the last year, there has been an increased focus on how companies and brands are impacting the world. Consumers are more likely to purchase items from companies that act responsibly. Employees want to align themselves with these brands as well.

Meaningful social impact programs that provide long-lasting results are more than a public relations ploy; employees who take part in them improve many soft skills and become more invested in their companies and communities.

Meeting and event attendees who participate in social impact programs improve their cohesion, blur hierarchies, learn leadership and communication skills, and become rededicated to the companies they serve. They can also tackle some of the most pressing issues of our time by increasing educational opportunities for children; improving the lives of the homeless, hungry or those affected by natural disasters; and impacting climate change — among many other causes.

Gain insights into why social impact programs are usually the most memorable part of meetings and events and learn how to bring these meaningful events to life.

Grady Lee
Grady Lee
Co-Founder / CEO
Give2Get

4:45 pm

*1 CE Hour

During this session, hear from different organizations on how to use technology during meetings to improve the overall attendee experience and education retention while capturing important data for future planning purposes and Return on Investment analysis.

  • Explore the needs of HCPs, and the readiness of the current generation of HCPs to adopt technology
  • Consider new ways of thinking about and achieving attendee engagement and measuring event ROI through newly emerging digital platforms and personalized journeys
  • Learn new ways of thinking about the meeting lifecycle, which now extends beyond the event itself, to the pre- and post-periods
  • Discover how to incorporate digital technologies into your congress strategy
Moderator:
Shimon Avish
Shimon Avish
Principal/Meetings Management Practice Lead
Acquis Consulting Group


Presenters:
Jim Fox
Jim Fox, AMM, DES
Associate Director, Webcasting Services CoE
Merck

Shelley Harris
Shelley Harris
Director, Marketing Operations
Alkermes, Inc.

Frank Leonard
Frank Leonard
Chief Sales Officer
MeetingPlay

Dan Stavish
Dan Stavish
Category Partner
AstraZeneca

Frank Zink
Frank Zink
Vice President, Sales
Dyventive

4:45 pm

*1 CE Hour

Meeting planning as an industry has been hit hard by numerous events such as terrorist attacks, airline mergers, cruise lines crashes and illnesses, , and corporate event budgets are on the chopping block due to perception and corporations’ fear of appearing wasteful to shareholders and employees. The competition for business is tight. Ethical boundaries are continually being crossed by suppliers and event planners as each tries to gain a bigger piece of the pie. This hard-hitting session will be a combination of discussion, case studies with attendee participation and dissemination of relevant information. Now more than ever, planners and suppliers are facing challenges in every aspect of their jobs and this relevant information will aid them in making professional and ethical choices.

  • Brief discussion of how ethical decisions impact Corporate America over time including how SOX came into play
  • The daily choices both planners and suppliers face where ethics come into play
  • Who makes the decisions when ethical dilemmas arise
  • Simple principles of ethical intelligence
  • Industry ethics codes
  • What are the “red flags” to look for
Judith Benaroche Johnson
Judith Benaroche Johnson, CMP, HMCC
President
Tracdanmic Consulting

Michael Shannon
Michael Shannon, CMP
Director
Business Events Canada

5:45 pm -
7:00 pm

All Summit delegates are invited to this exclusive reception for hors d’ouvres, cocktails and networking.

Meet the Speaker Program: During this time, in an informal setting, attendees have the opportunity to meet with speakers in the Executive Networking Lounge