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Announcing The World Health Care Congress
Online Buyer's Guide
What is the WHCC Online Buyer's Guide?
World Congress, the producer of the 6th Annual World Health Care Congress and 18 other industry events, is now providing industry solutions providers and suppliers with an opportunity to reach the entire community through an elite limited access virtual community.
Leveraging our conference alumni community of over 100,000 delegates, speakers, policy makers, and thought leaders, a supporter of the WHCC Online Buyer's Guide can have a presence at World Health Care Congress and broader groups of CEO/CxO decision makers by participating in this program. If one is already an exhibitor or sponsor of an event, the added impact of the WHCC Online Buyer's Guide can extend the value of the investment and improve ROI before, during, and after a conference. If one is not otherwise involved, setting up a WHCC Online Buyer's Guide can be a low cost, high value way to reach this elite group of strategic decision makers.
How does it work?
A participating supporter of the WHCC Online Buyer's Guide develops a virtual profile, which is styled like a visit to an exhibit display at one of the WHCC events. There is a graphical image of the sponsors' logo, contact information, links to the web site, recent news links, and posted documents accessible from the landing page. Access to the WHCC Online Buyer's Guide requires a valid email address, name, title, and company, which are provided to the sponsors in monthly reports detailing visits to their page, regardless of click through activity. Visitors to the WHCC Online Buyer's Guide can locate supporters through drop down category searches and keyword searches. The profile remains active until June 30th, 2009 (approximately 2 months post World Health Care Congress.
What kind of promotion will drive traffic to the WHCC Online Buyer's Guide?
The unique value proposition of the WHCC Online Buyer's Guide is the tie-ins available from existing proven programs:
- World Health Care Congress- annual attendance of 2000 CEOs/CxOs, and policy makers and up to 150 media
- Marketing campaign for the World Health Care Congress- targeted mail and emails to over 100,000 community alumni
- Shortcut links on all World Congress corporate, WHCC page, program agenda, sponsor, and exhibitor pages to log into WHCC Online Buyer's Guide.
- Shortcut link on www.worldhealthcareblog.org
- Shortcut link on www.worldhealthcaretalks.com
- Shortcut link on www.reformplans.org
- Quarterly Press Releases and broadcast advisories driving traffic to the WHCC Online Buyer's Guide to promote new members.
Pricing options for participation in the World Health Care Congress Online Buyer's Guide
- Standard Profile: Includes posting of your company logo, 50 word corporate descriptions, link to your corporate web site, phone/email contact info, three recent press/news links, three white paper or product/service documents to be posted, and monthly traffic reports. Listing is also included in a special section of printed program guide for the annual World Health Care Congress.
Investment: $500
- Enhanced Profile: For more visibility at the flagship World Health Care Congress, upgrade to full page Ad in Online Buyer's Guide section of the WHCC 2009 Program Guide in addition to the Standard Profile listing on the web site.
Investment: $1500
- Banner Ad: Banner ad placement within the Online Buyer's Guide linked to your web site. Top of page, bottom of page and right sidebar are available and may be exlusively purchased or in rotation with other particpating vendors. Please contact Tom Loughran (Tom.Loughran@wchnet.com), Manager Online Business Development at 781-939-2402 for more information on banner ad programs.
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